Alan has been in the media industry for 35 years. He has worked in full-service creative agencies, in media agencies, on the advertising sales side, and spent a short while trying to make his millions at a Venture Capital fund in the first dot-com boom (Obviously, he didn’t!).
His early career was at Abbott Mead Vickers for almost 18 years, where he rose to Media Director. This was in the full service agency days, and coincided with AMV’s growth to become the UK’s leading advertising agency of the 80s and 90s. Alan was involved in the planning and buying for ground-breaking and famous OOH campaigns for the likes of Volvo, Sainsbury’s and of course The Economist.
He then spent spells at two other media agencies, PHD and MEC, before transferring over to the sales side at Associated Newspapers as Advertisement Director at the (then paid-for) Evening Standard.
After 4 years he returned to the agency side by becoming Head of Investment at MPG, which in his 8 years there became the Havas Media Group of today. His love affair with OOH and involvement in notable OOH campaigns has continued throughout these years.
In May of 2015 he became CEO of the trade marketing body for the Out of Home industry. With his Chairman Mark Craze, he oversaw the rebrand and relaunch in September as Outsmart, and has since led the new team in a drive to inform, educate and inspire clients and agencies to do wonderful things in OOH.