Dave Etherington develops strategic initiatives and revenue-generating new products at the convergence of technology, design and media as Chief Strategy Officer of Intersection. One of the foremost voices in the Digital Out of Home industry, Dave’s forward-thinking vision for how brands and organisations can best engage their customers and the potential for media to catalyse change in cities helped build the largest municipally focused media company in the U.S.
Under Dave’s leadership, the company became the first in the world to integrate location-based mobile into Out of Home and the first in the U.S. to create and execute a mobile purchasing campaign directly from street signage. He also leads the development of the groundbreaking advertising platform for LinkNYC, driving revenue for the City and presenting unique opportunities for brands to tell their story.
Dave speaks frequently on the evolution of Out of Home at the convergence of the digital and physical worlds, including SXSW and Advertising Week. He is a contributor to the Outdoor Advertising Association of America (OAAA) as a Marketing, New Technologies committee member. Dave lives in SoHo, Manhattan.