John joined Transport for London in 2012 and has spent much of last three years cogitating on and developing the strategy behind the recent contractual events!

Having started selling local ads on telly at Grampian Television then selling Newspapers, Cinema, then TV (again), he moved into the OOH arena as Head of Media at BAA, and was one of a team of people who were instrumental in introducing sizEable digital advertising in Terminal 5.

Digital has transformed the OOH arena, but John is long enough in the tooth to know that the fundamentals still apply. A good message delivered to the right people in an interesting way will always be what sells products.